The Computer Image Corporation had created the first graphics package to use the HBO logo that Betty Brugger had designed in May 1975, while on a regional basis.
HBO's first graphics package with its Betty Brugger-designed logo was made using Scanimate.
Due to the Thrilla in Manila via Westar 1, HBO's first graphics package being created by CIC, with its Scanimate use and its logo by Betty Brugger, marked its first national on-air presence.
Not long after the Thrilla in Manila and its satellite change to Satcom 1, HBO shifted its graphics from video-based to film-based.
Kabel is a font being used by HBO in its on-air text, menus and bumpers starting in 1977.
Celebrating its first decade on-air since its debut on November 4, 1972, HBO commissioned its Feature Presentation sequence, created/produced by Liberty Studios (based in New York).
Anthony Lover, who held Liberty Studios, directed this HBO Feature Presentation sequence, one of the most famous and ambitious opening sequences in television history.
For the iconic and famous HBO Feature Presentation sequence by Liberty Studios, it features the HBO symbol flying in space, made in the form of a futuristic spacecraft.
Liberty's HBO in Space sequence was shot on thirty-five mm film, giving it a cinematic quality.
For the iconic HBO in Space sequence, it uses a model city being divided into 3 sections: the city, the outskirts and the countryside, filmed with a computer-controlled camera.
Computer-controlled motion control cameras, popularized by the Star Wars franchise, are being used to film Liberty's HBO in Space sequence.
The miniature movie theatre features a marquee reading HBO Theatre in the city section of this HBO in Space sequence, making this network a cinematic experience within the viewer's home.
Visual effects for the HBO in Space sequence include a Stargate effect, star field and swirling colours.
Smoke is used for the HBO in Space sequence to give an atmospheric sense of distance.
Mixing live-action with backlit cel animation and others, this HBO in Space sequence is known as an impressive piece of the motion graphics scene.
Ferdinand J. Smith is the composer of the music cue being made for the HBO in Space sequence.
Cinematic Hollywood orchestral music is the basis for Ferdinand J. Smith's HBO in Space cue.
Recorded with a 65-piece orchestra, this HBO in Space cue, which Ferdinand J. Smith composed, was being done by Score Productions, led by Robert A. Israel.
The iconic and famous HBO in Space piece, composed by Ferdinand J. Smith (and produced by Score Productions), features a 12-note motif.
Most TV themes were played by small ensembles or using synths, but the HBO in Space piece (which Ferdinand J. Smith created and Score Productions produced) was a complete opposite.
This iconic HBO in Space piece, written by Ferdinand J. Smith, has a cinematic Hollywood orchestral sound recalling the blockbuster sound of such composers as John Williams and Jerry Goldsmith.
Several variants of the HBO in Space piece were made, but the main theme is the most famous of all.
All in all, the HBO in Space sequence is designed to symbolize HBO's national reach across the United States, but also bridges the gap between high-end Hollywood standards and low-budget cable TV.
Plus, the HBO in Space music cue, recorded with a 65-piece orchestra typically reserved for major film soundtracks, bridges the gap between high-end cinematic orchestral music and low-budget cable.
With Liberty's HBO in Space sequence moving from a local place to outer space, HBO was not a local service, but a national film theatre on television delivered from the stars (Satcom).
Likewise, to celebrate its 10th anniversary since its debut on November 4, 1972, HBO changed the font used in bumpers and text from Kabel to ITC Avant Garde Gothic Bold.
ITC Avant Garde Gothic Bold is an on-air font for HBO, used until 1985.
The first rating bumpers for HBO are made using slides, which consisted of segmented lines forming a diagonal corner at the centre of the screen, starting in 1975, its first national year, until 1978.
Resting by the corner in HBO's first rating bumpers until 1978 is a 3D rating with text under it.
Starting in April 1978, HBO's second rating bumpers consist of a blue MPAA rating logo being located near the top-left corner of the screen on a black background.
Below the blue MPAA rating symbol, white text to describe the rating in HBO's second rating bumpers scrolls up from the bottom of the screen and disappears into below the MPAA rating symbol.
The white text to describe the MPAA rating in HBO's second rating bumpers was made using Chyron.
HBO's third rating bumpers, which began in its 10th year since its 1972 debut, consist of a red-orange MPAA rating logo on the top-left corner of the screen on a black-blue gradient background.
Usually paired with the iconic and famous HBO in Space sequence, HBO's third rating bumpers were created on film rather than video.
In 1985, HBO's rating bumpers expanded to include the new PG-13 rating being introduced in 1984; a gradient was updated to include diagonal rows of embossed HBO logos across it.
The gradient in HBO's fourth rating bumpers was made using the Quantel Paintbox system.
Meanwhile, the bumpers being used to tease upcoming programs (specifically films) were made using primitive video-based Chyron text in HBO's first national years until May 1, 1980.
For HBO's teases of upcoming programs (especially films), lasting until May 1, 1980, the Coming Up Next text scrolls up on a black background.
Underneath this Coming Up Next text being used in HBO's teases of upcoming programs until May 1, 1980 is a line, a film title and a brief description of the film; the airing time then cuts in.
On May 2, 1980, after Gerald Huerta's refinement of the HBO symbol created by Betty Brugger (and in preparation for Cinemax's debut), HBO's teases and bumeprs underwent a facelift.
The HBO teases starting on May 2, 1980 features a neon-esque sign, with Next On written against three gray lines, positioning to the top as it shines.
Below, the title of the film and some of its actors fade in for HBO's teases starting on May 2, 1980, with the text in a light blue-ish colour.
A few seconds later, the title of the film and some of its actors in HBO's teases starting on May 2, 1980 disappear, and a similar sign, this time with HBO on it, positions right below Next On.
For the HBO teases starting on May 2, 1980, the elements are made on a black background.
HBO's teases starting on May 2, 1980 were being created using film-based motion graphics rather than simple video-based Chyron text, a watershed that elevated HBO into a polished identity.
Until November 1, 1986, the HBO in Space sequence was used before most programs.
On November 1, 1986, the HBO in Space sequence was reduced to be aired before big-ticket primetime movies and special events to prevent it from the process of getting outdated.
In celebration of its silver anniversary since its 1972 launch, HBO introduced a new era called It's On Now, with its own on-air look being made by Telezign,
For Telezign's 1997 work, HBO went through phases of trying to figure out their identity.
Clyde Beamer and Mike Cushny of Telezign made the HBO package during the It's On Now era, which was criticized for its B-star branding and antics (compared to Cinemax).
The 12-note motif for the HBO in Space cue by Ferdinand J. Smith was also used in its station IDs and bumpers with its 1997 rebrand.
Pittard Sullivan designed the 1990's iteration of this HBO in Space sequence, with Mark Johnston as its director and Cafe FX doing the animation.
The late-1990's version of the HBO Feature Presentation sequence made its debut prior to the exclusive HBO premiere of the Steven Spielberg film Saving Private Ryan, aired in the late-1990's.
Used to rectify the problems caused by the It's On Now era, the Pittard Sullivan-designed HBO Feature Presentation sequence lasted nearly 12 years until the early-2010's.
The first HBO Special Presentation sequence was made by the Computer Image Corporation using the Scanimate system, ending with the Betty Brugger-designed logo.
In the 1980's, the more cinematic HBO in Space sequence for specials replaced the Scanimate one.
Also on November 1, 1986, the HBO Movie sequence was introduced, used before most general movie presentations, created by California Film, with Pacific Data Images doing the animation.
This HBO Movie sequence lasted until October 31, 1997.
For this HBO Movie sequence, it begins with a heliotrope HBO logo positioned across a filmstrip, with light rays shooting through it, then zooms out from CGI squares glowing in neon colours.
Lights shoot out from the final square, illuminating a group of small, rainbow-coloured dots; they zoom out to form a purple HBO logo with the Movie word was made in a script font on a black backdrop.
Plus, from 1986 to 1998, the HBO Special Presentation sequence featured the hot pink HBO logo and ended on a slight angle (à la 20th Century-Fox).
Orest Woronewych was a pioneer in adapting computer technology for on-air looks while at HBO; his innovative work led to much of the bold and distinctive graphics used by HBO and Cinemax.
Having worked at HBO from 1978 to 1996, Orest Woronewych's innovations have since been used by many other television networks in the US and the world.
Cranston/Csuri created the intro sequences for HBO Sports programs, including World Championship Boxing, Inside the NFL and Wimbledon, from 1986 to 1990.
Rhythm & Hues did the similar pattern to Cranston/Csuri for HBO Sports from 1990 to 1993.
Hammerhead Graphics designed the graphics for HBO Sports since 1997.
Novocom/GRFX and HBO Studio Productions did the animation for the intro sequence and graphics package for HBO's Inside the NFL during the 1997 season.
On March 4, 2017, HBO commissioned its US-exclusive Feature Presentation sequence by Imaginary Forces, featuring Liberty's HBO in Space sequence.
Plus, in mid-April 1996, HBO introduced its production logo idealized by Bruce Richmond, informally known as the Static Angel.
During its initial years as a regional cable TV service, HBO's on-air look recalled regional television in Australia under the solus system.
Since its national era, HBO's on-air look has recalled regional television in Australia after aggregation.
Incidentally, HBO's first years as a regional channel featured flat, 2D and static graphics, which, in its national era, became 3D, chrome and motion.
Plus, during the solus era, HBO used generic stock music or local jingles, but in its national era, it has featured cinematic Hollywood-like orchestral music.
For its first 11 years, 8 under Ted Turner, even after its national superstation status started, WTCG had a low-budget and archaic on-air look.
With the use of the symbol inspired by the Suzy Rice/Joe Johnston Star Wars aesthetic, WTCG was not simply a local station, but a SuperStation delivered from the stars (Satcom 1).
Even after its call change, just a year after this August 1978 introduction of the Suzy Rice/Joe Johnston Star Wars-like logo, SuperStation WTBS still had a similar Star Wars-like on-air look to WTCG.
jcbD led the highly-influential Turner Broadcasting System graphics department.
For jcbD, his in-house work at Turner Broadcasting System began a year after the Star Wars-inspired aesthetic also began in August 1978, lasting until the mid-1980's or before 1984.
Plus, SuperStation WTBS maintained this Star Wars-like typeface, first used by its precursor WTCG in August 1978, but in a modified ITC Bolt version and with a star icon, lasting until May 1981.
During his 4 years at Turner Broadcasting System, jcbD utilized the Quantel DPE-5000, Chyron, Grass Valley, Ampex ADO and Quantel Paintbox systems.
Notably, the Suzy Rice/Joe Johnston Star Wars-style aesthetic for SuperStation WTBS, which began in August 1978 under WTCG, happened right as Turner launched CNN.
In 1981, as cable television became a household staple other than a high-tech novelty, WTBS began to phase out its futuristic Star Wars-like feel in favour of a more polished and corporate one.
This graphics package being created in 1981 for the WTBS national feed had an exclusive focus on the SuperStation WTBS identity, further professionalizing its national presentation.