Television came calling for the radio-friendly Dave Garroway in 1949; his eponymous program called Garroway at Large was a key component of the Chicago School.
For his eponymous Garroway at Large program, Dave Garroway broke television's old traditions for a more casual approach, in which the reality of the studio was acknowledged.
Using one camera, Dave Garroway walked around large studios and simple abstract sets as he directly talked to guests and television viewers for his eponymous Garroway at Large program.
Just over 2 years after NBC started Dave Garroway's eponymous Garroway at Large program, its rival CBS responded by launching See It Now, with iconic journalist Edward R. Murrow at the helm.
Hear It Now, which served as a former weekly radio adaptation of the I Can Hear It Now spoken-word album series, is, in turn, the basis for Edward R. Murrow's See It Now (CBS).
The CBS Television control room at Studio 41 in Grand Central Terminal housed Edward R. Murrow's innovative and groundbreaking See It Now television program.
Dave Garroway's Garroway at Large (NBC) used moving cameras and unpainted studio walls, whereas Edward R. Murrow's See It Now (CBS) featured a control room with monitors.
Plus, whereas programs from New York-centric TV were like a cardboard box, the See It Now program being helmed by Edward R. Murrow had a control room.
Both Dave Garroway's Garroway at Large (NBC) and Edward R. Murrow's See It Now (CBS) rejected claustrophobic sets and exposed a real technical environment of television production.
Early-morning television was Pat Weaver's innovative, but controversial dream for a few years, and he tapped Dave Garroway from Chicago to make this dream real.
Pat Weaver's successful dream of an early-morning television program was called Today (NBC).
When Today (NBC) began, television was completely absent from the early-morning hours, and critics believed that no one watched TV while getting ready for work.
Just before Today (NBC), Pat Weaver was also trying to find a location for its studio.
Situated in the Rockefeller Centre complex, the RCA Exhibition Hall is based directly across from the iconic and famous headquarters of the Associated Press at 50 Rockefeller Plaza.
Contrasting to the iconic headquarters of the Associated Press, which represented print journalism, the RCA Exhibition Hall represented electronic media's fluid and transparent future.
Inside the RCA Exhibition Hall, parts of which were converted into the first Today (NBC) studio, was a newsroom/bullpen being adapted from the print field, like the AP at 50 Rock.
Juxtaposing print journalism's industrial past, via the AP at 50 Rock, with electronic media's transparent future, via the RCA Exhibition Hall, the Today (NBC) bullpen was a television innovation.
Next to the Today (NBC) bullpen at the RCA Exhibition Hall was a desk, based behind a backdrop with clocks and television monitors.
Besides, Today (NBC) featured pedestrians on the street looking through the glass windows of the RCA Exhibition Hall to watch this program.
Plus, teletypes that came from the Associated Press (AP), United Press (UP) and the International News Service (INS) were used inside the Today (NBC) bullpen at the RCA Exhibition Hall.
An on-screen ticker being adapted from these wire feeds in the Today (NBC) bullpen being based at the RCA Exhibition Hall, featuring a clock display being adapted from clocks, was used.
For this Today (NBC) ticker, the Gary Telop Horizontal Tape Scroll was used.
Due to technical difficulties and having lacked viewer traction, the on-screen ticker being adapted from wire feeds for Today (NBC) was dropped after just a few months.
Undoing the past, the RCA Exhibition Hall for Today (NBC) under Dave Garroway/Pat Weaver birthed modern broadcast design elements.
Elements of this first Today (NBC) studio under Dave Garroway/Pat Weaver included newsroom-as-set trends, street-side studios, news tickers and clock displays.
This borderless room, located at the RCA Exhibition Hall for Today (NBC) under Dave Garroway, was made in-house by NBC's engineering units and RCA's corporate exhibition teams.