Maybelline New York during the Tia Texada era

Maybelline is one of the world's greatest and most famous companies. Based in New York and held by L'Oréal, it has made girls/women look beautiful since its inception.

Since the early-1990's, Maybelline New York has used its iconic and famous slogan "Maybe she's born with it. Maybe it's Maybelline."

Tia Texada is the voice of Maybelline New York for over fifteen years, during which her own sexy and sultry tone has made its iconic and famous tagline one of the best in the advertising world.

During the Tia Texada era, Maybelline's iconic and famous slogan is divided into two parts.

The first half of this iconic and famous Maybelline slogan, first used in the early-1990's, comprises a spoken and whispery Y2K-like telephone effect for a sexy, sultry and emotional effect.

Plus, the second half of this iconic and famous early-1990's Maybelline slogan has melodic music.

In addition to the iconic and famous Maybelline slogan, the telephone effect is applied to deliver action verbs/product name, also with a sexy, sultry and emotional effect and mirroring Y2K pop music.

Also adding to Tia Texada's sexy, sultry and emotive voice for Maybelline is a Y2K-like vocal fry.

Likewise, an aspirate offset is used at the end of this iconic and famous Maybelline slogan to provide a sexy, sultry and emotional Y2K-like effect during the Tia Texada era.

Maybelline's iconic and famous slogan, first used in the early-1990's, has 12 syllables.

Plus, during the Tia Texada era, Maybelline New York used music, ranging from dance-pop to EDM to rhythm & blues/soul to jazz to rock to classical.

Overall, during the Tia Texada era, the sonic branding for Maybelline New York is often described as a modern, sexy, sultry and intimate, yet emotional Y2K-like aesthetic.

Having lasted over fifteen years since 2001, Maybelline New York has Tia Texada as its main voice.