Maybelline

Maybelline is one of the world's greatest and most famous companies. Based in New York and held by L'Oréal, it has made girls/women look beautiful since its inception.

Since the early-1990's era, Maybelline has used the iconic and world-famous slogan: Maybe she's born with it. Maybe it's Maybelline.

Lynda Carter, who plays Wonder Woman, is one of the early faces representing Maybelline.

Christy Turlington, regarded as one of the most famous supermodels in fashion, is also one of the most famous models representing Maybelline.

Josie Maran also represents Maybelline.

Tia Texada is the voice of Maybelline New York for over fifteen years, during which her own sexy and sultry tone has made the Maybe it's Maybelline tagline one of the best in the advertising world.

During the Tia Texada era, Maybelline's iconic slogan had been divided into two parts.

For the first portion of the iconic and famous Maybelline slogan (Maybe she's born with it), it utilized a telephone effect, with its second portion (Maybe it's Maybelline) as a melodic musical jingle.

In addition to the iconic and famous Maybelline slogan, the telephone effect was also utilized to deliver action verbs and product names.

Also adding to the sexy voices during the Tia Texada era for Maybelline is the vocal fry.

Plus, an aspirate offset is used at the end of this famous Maybe it's Maybelline jingle to give it a sexy effect during the Tia Texada era.

Overall, during the Tia Texada era, the sonic branding for Maybelline New York is often described as a modern, sexy, sultry and intimate aesthetic.